About Astra

Fewer tools. Fewer managers. More done.

Hire managers and do work

Astra is an operations platform that does the work, so your team stays lean while the company grows.

A people ops product that does the work, so your team stays lean while the company grows.

Mission, values + goals

Mission, values + goals

At Astra, we believe in the power of continuous growth, both for people and for organizations. Our mission is to enable teams to drive real progress with minimal friction, making company operations effortless for businesses of all sizes, so they can unlock their full potential and thrive.

V / 1

Automate all manual work

We aim to automate all manual work, both for our customers and within our own team.

V / 1

Automate all manual work

We aim to automate all manual work, both for our customers and within our own team.

V / 2

Build products users love

We put users first—building products that deliver real value, are intuitive, and genuinely enjoyable to use.

V / 2

Build products users love

We put users first—building products that deliver real value, are intuitive, and genuinely enjoyable to use.

V / 3

Get the right stuff done

We focus on execution, prioritisation, and getting things done, rather than over-planning or over-analyzing.

V / 3

Get the right stuff done

We focus on execution, prioritisation, and getting things done, rather than over-planning or over-analyzing.

V / 4

You are trusted. Be bold.

We trust our team to make the right calls and work to remove any bottlenecks that slow down fast execution and decision-making.

V / 4

You are trusted. Be bold.

We trust our team to make the right calls and work to remove any bottlenecks that slow down fast execution and decision-making.

The team

Meet the team
building Astra

A small team of founders, engineers, and operations practitioners who have lived inside the problem. We’re hiring carefully and shipping deliberately — say hello any time.

Kristo Ovaska, Founder and CEO of Astra

Kristo Ovaska

Founder, CEO

Founder and ex-CEO of Smartly.io; led it to $100M+ revenue and $5B in ad spend.

Kristo Ovaska, Founder and CEO of Astra

Kristo Ovaska

Founder, CEO

Founder and ex-CEO of Smartly.io; led it to $100M+ revenue and $5B in ad spend.

Marta Lindqvist, Founder and CTO of Astra

Marta Lindqvist

Founder, CTO

Co-founded Astra to fix the operational chaos he saw scaling three startups; previously led engineering at a Series C fintech.

Marta Lindqvist, Founder and CTO of Astra

Marta Lindqvist

Founder, CTO

Co-founded Astra to fix the operational chaos he saw scaling three startups; previously led engineering at a Series C fintech.

Marta Lindqvist, Founder and CTO of Astra

Marta Lindqvist

Founder, CTO

Co-founded Astra to fix the operational chaos he saw scaling three startups; previously led engineering at a Series C fintech.

Priya Nandakumar, Head of Product at Astra

Priya Nandakumar

Head of Product

Shapes the Astra roadmap end to end, translating messy operational workflows into simple, dependable product decisions.

Priya Nandakumar, Head of Product at Astra

Priya Nandakumar

Head of Product

Shapes the Astra roadmap end to end, translating messy operational workflows into simple, dependable product decisions.

Priya Nandakumar, Head of Product at Astra

Priya Nandakumar

Head of Product

Shapes the Astra roadmap end to end, translating messy operational workflows into simple, dependable product decisions.

Daniel Osei, Head of Engineering at Astra

Daniel Osei

Head of Engineering

Leads the team building Astra's automation core, with a decade spent shipping reliable infrastructure at scale.

Daniel Osei, Head of Engineering at Astra

Daniel Osei

Head of Engineering

Leads the team building Astra's automation core, with a decade spent shipping reliable infrastructure at scale.

Daniel Osei, Head of Engineering at Astra

Daniel Osei

Head of Engineering

Leads the team building Astra's automation core, with a decade spent shipping reliable infrastructure at scale.

Elena Vukovic, Head of Customer Success at Astra

Elena Vukovic

Head of Customer Success

Partners with every new team onboarding onto Astra, making sure the platform actually replaces the spreadsheets it promised to.

Elena Vukovic, Head of Customer Success at Astra

Elena Vukovic

Head of Customer Success

Partners with every new team onboarding onto Astra, making sure the platform actually replaces the spreadsheets it promised to.

You?

Opportunities

We’re hiring deliberately. If building the operating system for growing companies sounds like the thing you’d want to work on, get in touch.

We’re hiring deliberately. If building the recurring half of people ops sounds like the thing you’d want to work on, get in touch.

Security

Built to be trusted with what you can’t afford to lose.

Salaries. Contracts. Personal IDs. Financial records. This is the data a company is responsible for, and it’s why Astra was certified and compliant before the first customer ever logged in — not patched in after a request from legal.

ISO 27001
certified

GDPR
compliant

Field-level permissions

EU data
residency

EU data
residency

Learn more

Frequently asked questions

What is Astra?

How is Astra different from an HRIS?

Who is Astra built for?

How does Astra handle multi-region time-off policies?

Is Astra ISO 27001 certified and GDPR compliant?

How much does Astra cost?

See Astra run your operations.

HR, finance, and workflows — unified. Book a demo and see it live in days.

Astra

Built for growing teams, everywhere.

© 2026 Astra
. All-in-one operations for modern teams.

See Astra run your operations.

The operational half of people ops, handled. You focus on the half that needs you.

Astra

Built for growing teams, everywhere.

© 2026 Astra
. All-in-one operations for modern teams.

See Astra run your operations.

HR, finance, and workflows — unified. Book a demo and see it live in days.

Astra

Built for growing teams, everywhere.

© 2026 Astra
. All-in-one operations for modern teams.

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